The Steinway Experience
Concept, Video Production, Sound Mixing and Mastering. The client wanted to feature three pianos - The Steinway Grand, The Boston and The Essex. We teamed up with the accomplished touring pianist Jonathan Paul (Armaan Malik, Atif Aslam) to create three unique and authentic stories.
Year
January 2022
Client
Steinway & Sons, Furtados Music India
Agency
Canopy Studio
CAtegory
Product Film, Brand Collaboration
Director
Tanmay Bhattacherjee
Project Summary
We suggested a three part series to explain each piano’s features, using a documentary story concept.
Jonathan Paul was the ideal artist for this collaboration. He started his piano journey as a student of St Xaviers College in Mumbai, sneaking off in between classes to Furtados’ showroom in Dhobi Talao, Mumbai to practice on these very pianos and then subsequently going on to tour the world and perform at the O2 and Wembley Stadium. This detail added a layer of authenticity to the project.
“The Canopy Team created three exceptional videos on Steinway Pianos for Furtados. They worked closely with us and our artiste Jonathan Paul, not just in production, but also to first ideate, then create and finally execute. Tanmay and his team were open to trying out new things, without counting the cost, and very understanding and accommodating of divergent views. It was a truly collaborative exercise, and of top most quality, as can be seen from the final products.”
Anthony Gomes
Director
Furtados Music
